Venus Optics announces first wide-angle zoom shift APS-C lens

GaryPageau ,
Getting your Trinity Audio player ready...
Laowa 12-24mm f/5.6 Zoom Shift lens

Venus Optics announced a groundbreaking Zoom-Shift lens – Laowa 12-24mm f/5.6 Zoom Shift lens. This APS-C lens for mirrorless cameras combines two powerful features in one compact package: an ultra-wide zoom with an impressive shift capability. The compact 575g  lens allows you to seamlessly zoom from 12mm to 24mm while also being able to shift up to 7mm. This zoom-shift combination gives you all the flexibility in perspective control for capturing expansive landscapes or towering architecture.

The Laowa 12-24mm f/5.6 Zoom Shift lens offers a versatile zoom range of 12mm to 24mm, providing an expansive angle of view from 102.5° to 63.9°. This allows photographers to capture a wide variety of scenes. With a constant aperture of f/5.6, the lens ensures consistent exposure throughout the entire zoom range, offering great flexibility while maintaining high image quality.

The remarkable ±7mm shift capability set this lens apart.  The Laowa 12-24mm f/5.6 Zoom Shift lens offers exceptional performance in a compact and lightweight package, weighing only 575g. Its portability makes it perfect for photographers on the move, ensuring mobility and effortless shooting.

The 12-24mm f/5.6 Zoom Shift is currently available to purchase via Venus Optics’ official website and authorized resellers. It is priced at USD $699 for Sony E, L mount, Canon R, Fuji X, Nikon Z, Canon EF-M. Price varies in different countries.

Sample images below:

 

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.